Tata Motors rolls out new Aria Pure LX at Rs 9.95 lakh

HYDERABAD: Tata Motors has announced the launch of new Aria Pure LX, a new variant with a range of features, at Rs 9.95 lakh ex-showroom in Hyderabad.

Ranjit Yadav, president, Passenger Car Business Unit, Tata Motors, said, “The Aria is already well received for its class leading comfort and versatility, refinement, safety, styling and a powerful yet fuel efficient engine. The new Aria Pure LX, with an unbeatable price, makes the proposition of the Aria’s finesse of a sedan with the muscle of an SUV, even more attractive.”

The 7-seater vehicle boasts of pillar mounted AC vents. Another feature, driver info system keeps the driver informed about the car's performance. It is also equipped with a neat instrument cluster on the dashboard.

It comes with a keyless entry with a remote integrated key. Its flat folding 2nd and 3rd row seats, with a sliding 2nd row, helps create extra room for special needs. Moreover, BS-IV SUV comes with a 2.2L Dicor engine that can generate up to 140 PS power and 320 Nm torque.